Strategy & campaign setup
Search campaigns, Performance Max and other formats are selected according to demand, conversion goals, market maturity and available data.
GOOGLE ADS
Google Ads built for qualified demand and measurable growth.
I plan, structure and optimise Google Ads campaigns around commercial goals, search intent, clean tracking and budget efficiency. The objective is not simply more clicks, but better-qualified traffic, stronger conversion data and decisions that can be explained.
From account structure to ongoing optimisation.
Every account has a different commercial context. I align campaign architecture, landing pagesThe destination page a user reaches after clicking an ad or result.More in the glossary, measurement and budget decisions with your offer, margins, sales process and target markets rather than forcing a generic setup.
Strategy & campaign setup
Search campaigns, Performance MaxA goal-based Google Ads campaign type that spans multiple Google channels.More in the glossary and other formats are selected according to demand, conversionA defined action such as an enquiry, purchase or phone call.More in the glossary goals, market maturity and available data.
Tracking & measurement
Conversions, calls and meaningful business actions need reliable measurement so optimisation is based on outcomes rather than surface metrics.
Budget & efficiency
I review search terms, CPCs, conversion costs, bidding and budget allocation to reduce waste and focus spend where the commercial potential is strongest.
Campaign management that stays transparent and practical.
I work directly with you and explain what changes, why it changes and which data supports the decision.
- New account and campaign setup
- Restructuring existing Google Ads accounts
- Search-term and keywordA word or phrase used to target search demand or advertising.More in the glossary optimisation
- Conversion trackingThe technical measurement of user actions and campaign outcomes.More in the glossary and performance analysis
Berlin-based, available internationally
I work from Berlin with businesses in Germany and international markets. Campaign management is usually handled remotely, while workshops, launch phases, audits or strategic sessions can also take place on-site in London, elsewhere in the UK, the US or other locations when agreed as part of the project.
Benefits at a glance
Campaign strategy and account structureBuilt into the project approach rather than treated as an afterthought.
Conversion tracking and measurable outcomesBuilt into the project approach rather than treated as an afterthought.
Ongoing optimisation of queries, bids and budgetsBuilt into the project approach rather than treated as an afterthought.
International deliveryBerlin-based, remote worldwide or on-site by agreement.
KNOWLEDGE
All services Related guides
Google Keyword PlannerFind keyword ideas, estimate search demand and understand competition before building campaigns.Read guide
Google Ads Budget PlanningConnect daily and monthly spend with demand, CPC, conversion goals and commercial constraints.Read guide
CPC & Click CostsUnderstand maximum, actual and average CPC and judge click costs in the right performance context.Read guide
Search CampaignsStructure keywords, ads, landing pages, bidding and conversion tracking around clear search intent.Read guide
Need a clearer Google Ads strategy?
Share your current setup, goals and target markets. I can assess where the main opportunities, tracking gaps or budget inefficiencies are and what the next practical step should be.