Google Ads
Google Ads
Campaign strategy, account structure, tracking, budget control and ongoing optimisation for qualified demand.
SERVICES
Google Ads, SEO
& web design for
measurable growth.
Five core service areas form the foundation. The same overview also includes practical knowledge guides on important tools, technical topics and recurring questions.
Tailored strategies
Measurable outcomes
Direct collaboration
Search and filter services and knowledge guides
Google Business
Google Business Profile
Optimise business information, local relevance, reviews and visibility across Google Search and Maps.
SEO
SEO
Technical SEO, content architecture, internal linking, structured data and Search Console analysis for sustainable visibility.
International Campaigns
International Campaigns
Google Ads and SEO across countries and languages with localisation, market prioritisation and clean measurement.
Web Design
Web Design & Landing Pages
Fast responsive websites and landing pages with clear user journeys, SEO foundations and conversion focus.
Knowledge guides
Practical supporting information and tools for the individual service areas.
Google Ads · Knowledge guides
Google Keyword Planner
Find keyword ideas, assess search demand and use CPC and competition data for campaigns and content.
Google Ads · Knowledge guides
Google Ads Budget Planning
Connect daily and monthly budgets with demand, click costs, conversion goals and commercial constraints.
Google Ads · Knowledge guides
Google Ads CPC & Click Costs
Understand maximum, actual and average CPC and assess click costs in the right performance context.
Google Ads · Knowledge guides
Google Ads Search Campaigns
Structure keywords, ads, landing pages, bidding and conversion tracking around clear search intent.
Google Business · Knowledge guides
Building Google Reviews Properly
Use review links and QR codes appropriately, respond professionally and stay within Google policies.
Google Business · Knowledge guides
Performance & Insights
Interpret views, interactions and search queries in Google Business Profile and compare changes meaningfully.
Google Business · Knowledge guides
Categories & Services
Choose primary and secondary categories and structure services around the actual business and local relevance.
SEO · Knowledge guides
Google Search Console
Use queries, pages, CTR, indexing, URL inspection and Search Console reports to prioritise SEO work.
SEO · Knowledge guides
Technical SEO: Crawling & Indexing
Understand crawling, rendering, indexing, canonicals, robots directives, JavaScript SEO and status codes.
SEO · Knowledge guides
SEO for AI Overviews & AI Mode
Understand generative search, RAG, query fan-out, source selection and practical SEO implications for AI search.
SEO · Knowledge guides
Structured Data & Schema Markup
Use JSON-LD, supported Schema.org types and Rich Results testing without relying on obsolete markup.
Web Design · Knowledge guides
Core Web Vitals
Measure and improve LCP, INP and CLS using real-user data and technical diagnostics.
Web Design · Knowledge guides
Planning a Website Relaunch
Protect URLs, redirects, SEO signals, tracking and technical quality during a website migration or redesign.
Web Design · Knowledge guides
Landing Pages: UX & Conversion
Build landing pages around a clear message, mobile usability, accessibility and conversion-focused user journeys.
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